Founded on the core pillars of sustainability, fairness, and advocacy, BeKind is more than just a clothing brand; It is a movement towards conscious living . Founded by Dorien Locke and her business partner in 2017 and launching their first collection in 2019 with a mission to make the world a better, more positive place, BeKind offers a wide collection of high-quality, eco-friendly apparel. Overall, BeKind was initiated by a vision, built with passion, and has evolved with the commitment to providing high-quality clothing that not only makes you look good, but also provides you the assurance of knowing that every purchase you make is a meaningful one.
There's power in being uniquely, independently, lovingly slow in our collection production.
We don't cut corners and we don't fill the world with more junk.
These are the principles every collection, and every piece we create adheres to:
- Durability & functionality, not mass quantity.
- Low-footprint fabrics, no virgin plastics.
- Ethical production, not overproduction.
- Timeless designs, not just trendy.
- Community first, not inequality.
Join us in revolutionizing the fashion industry!
Core Competencies
- Sustainable fabric selection and utilization, including upcycled materials.
- Ethical and fair labor practices through partnerships with responsible manufacturers.
- Advocacy for inclusivity and representation of people with special needs.
- Creative and detailed design and development.
- Strong dedication to environmental and social responsibility.
- Commitment to education and awareness around conscious consumption.
- Strategic planning and execution for sustainability and growth.
- Leading and collaborating with a team of diverse individuals with a shared vision to instill positive impacts.