About us

Be Kind is an optimistic clothing brand making honest items that stand the test of time and trend. Be Kind dreams of a world where both children and grownups show how clothing can positively impact our planet en its people. How kindness can make the world a better place.


Currently we offer styles for children age 2 to 10 year old. Besides that we have a limited collection for adults and several accessories. 


We believe in the power of curiosity and are keen to share the story behind the Be Kind collection. From design to development to production we choose to go for the most sustainable option, in the broadest sense of the word. 


‚ÄčOur hope is that Be Kind will inspire you to take steps in the direction of intentional, conscious living. At your own pace, in your own way. Every little act matters, no seed is too small.